Case Study
JC Car Rentals
A full site and brand recreation for a Salvadoran car rental service, built with a fresh look and stronger calls to action.
Client / Business
Joshua Cruz
Project Type
Full Site & Brand Recreation
Platform
Wix Studio
Services / Role
Rebrand, Website Design, Conversion-Focused Copy & CTAs
Client / Business
The business
JC Car Rentals is a car rental service in El Salvador, offering sedans, SUVs, pickups, and minivans ($35–$60/day). Perks: free 24/7 airport pickup/drop-off, no deposit, insurance included, and roadside assistance. Cash preferred (10% fee on cards); bookings via website or WhatsApp.
The Challenge
What needed to be solved?
The entire site had to be recreated with a fresh look and feel, reflecting a more modern and engaging design. This included rethinking layout, visual hierarchy, and messaging, along with stronger, more strategic calls to action — guiding users more effectively toward key actions and improving overall site performance.
My Role
What I contributed
Wix Studio Designer
The Solution
How it was built
Design & Development
A full brand and site recreation for a Salvadoran car rental service, with a fresh visual identity and stronger, more direct calls to action built around booking a vehicle.
Wix approach
Rebuilt in Wix Studio, restructuring the site's layout and content hierarchy to make fleet browsing and booking requests more prominent.
Functionality
A recreated booking-focused site highlighting vehicle categories, pricing, and rental perks, with clear calls to action directing users to book via website or WhatsApp.
Client Proof
In their words
"Amazing Work"
Joshua Cruz